Soft2Bet Invest – financial and business support for companies in the iGaming industry. Mission, goals, and strategies. Collaboration with Soft2Bet brands. Market impact.
Soft2Bet is one of the key players in the market, actively contributing to the development of the iGaming industry, which is considered one of the fastest-growing in the world. Given the challenges this industry faces, regular investments and innovations are essential for development. This is primarily due to high competition, market saturation in iGaming, strengthened regulation of online gambling at the legislative level in each country, and user demands regarding technological advancement. All of this led to the creation of Soft2Bet Invest – an innovation fund in iGaming from the global provider of advanced technologies and solutions, Soft2Bet.
What is Soft2Bet Invest and What Makes the Fund Different
Soft2Bet Invest is a fund providing financial and business support to entrepreneurs working in the iGaming and casual gaming industries, striving for growth and innovation implementation. An important feature of the fund is that it covers the entire corporate spectrum. Soft2Bet Invest guarantees particular benefits for companies currently at the growth/development stage: implementation of advanced technologies in casual gaming, artificial intelligence, traffic differentiation, or behavioral UX analytics.
Planned investments in projects range from 500,000 to 1,000,000 euros. Before starting cooperation, Soft2Bet discusses each investment strategy in detail. The total volume of the Soft2Bet Invest fund is 50,000,000 euros.
History and Motivation Behind Creating Soft2Bet Invest
Soft2Bet Invest was created due to the rapidly growing online gambling market, where forward-thinking and structured financing is paramount. Soft2Bet has always strived to actively expand the boundaries of technological development, making the fund’s creation an ideal solution. As a result, the company ensured not only regular financing of next-generation gaming products but also expanded its innovation horizon.
Soft2Bet is a leading global iGaming technology company offering its clients advanced software for gaming platforms adapted for the iGaming industry. The team’s work focuses on developing gaming solutions that help quickly and efficiently launch and scale projects.
Since 2016, the company has gradually expanded and developed, building a strong platform and comprehensive ecosystem. For example, in just the last few years, Soft2Bet, as a B2B solutions provider, has significantly expanded its presence in this segment, establishing itself in influential international markets. The Soft2Bet company was founded by Uri Poliavich. Thanks to his entrepreneurial spirit and application of innovative approaches, the company’s development vector was determined from the moment of its launch. Uri Poliavich is the company owner and CEO with extensive experience in the iGaming industry and genuine interest in technological innovations.
However, Soft2Bet’s innovative mission has long gone beyond product creation. Therefore, in 2024, the decision was made to create Soft2Bet Invest – a strategic investment fund with capital of 50 million euros. For the entire Soft2Bet team, this is a completely new ambitious era for growth strategy: “Now we are ready to share our vision, values, and experience with you to give impetus to the development of the next big ideas.”
Within this strategy, the company, under Uri Poliavich’s careful leadership, continues to influence the ecosystem from within. Uri Poliavich himself commented: “Breakthrough, innovation, revolutionary, visionary – all these words are often, sometimes appropriately, sometimes not, used to describe companies working in iGaming. However, they reveal the ambitions and enthusiasm characteristic of this industry from its very inception, almost 25 years ago.”
Soft2Bet Invest’s activities aim to find, confidently develop, and invest in companies that share ambitions and aspirations regarding the future of an intelligent, personalized, and technological gaming world. The fund operates following an active capital allocation strategy, providing financial and business support to entrepreneurs and companies eager to elevate their ideas and operations to new heights. Uri Poliavich added: “As for Soft2Bet, our journey from startup to major iGaming operator and provider shows how we are changing the iGaming industry, that we speak the language of innovation, and our products and success stories serve as undeniable proof of our excellence in stimulating business growth. Now we are ready to share our vision, values, and experience with you to give impetus to the next big ideas.”
In 2024, Soft2Bet received the “Outstanding Contribution to the Gaming Business 2024” award for the Soft2Bet Invest investment division at the SiGMA East Europe conference in Budapest, Hungary. This is the best proof and recognition of Soft2Bet’s efforts in mentoring and investment. The award demonstrated how strongly companies and businesspeople in this industry need a specialized investment fund capable of harnessing iGaming’s energy and turning entrepreneurial dreams into reality. The award was received in 2024, the same year the fund was launched. Soft2Bet has always been distinguished by its special attention to innovation, business development, and technology implementation, making the award recognition of all these qualities.
The launch of the Soft2Bet Invest innovation fund is another confident step toward actively developing innovations in the iGaming industry. Now companies have the opportunity to present their own ideas and share thoughts that will be reviewed by a team of specialists. This is an excellent chance to give impetus to the industry’s development and gain new opportunities for further growth.
Mission and Main Strategies of Soft2Bet Invest
Soft2Bet Invest has already attracted particular interest from startups and visionaries in the iGaming industry who continue to strive for innovation and revolutionary transformation in this field. The main mission is as follows: expanding the iGaming ecosystem through regular investments in companies with high growth potential, technological vision, and scalability.
Main Investment Directions:
- Innovative casual gaming ideas
- AI adoption
- Traffic Differentiators
- Behavioral analytics
- User Experience innovations
- Other novel technologies within iGaming and casual gaming
Soft2Bet Invest works successfully with companies at various stages: from interesting startups to more mature, experienced companies in the modern market.
In addition to financing, companies also receive mentorship, access to expert networks, technical support, business consulting, and qualified assistance in entering the online gaming market. Moreover, all investments occur in collaboration with Soft2Bet’s international infrastructure and expert experience as a technological leader in the iGaming industry.
The investment division Soft2Bet Invest’s activities aim to build long-term partnerships. The team especially encourages direct contact, so applications can be submitted through an online feedback form, presentation submission, or a well-formulated proposal.
The main values of Soft2Bet Invest are innovation, synergy, sustainable growth, transparency, and strategic vision.
Key Investment Direction Features
Although Soft2Bet Invest pays attention to several different directions, the following can be called key:
- Artificial Intelligence. AI plays a key role in the future of the iGaming industry, actively participating in various processes: from thorough gameplay analysis to modeling player behavior in games. Soft2Bet Invest’s task in this case is to offer investments that will significantly expand personalization capabilities, fraud prevention, and automated decision-making.
- User Experience (UX). Flawless UX is called the main factor in retaining each player. Soft2Bet Invest’s activities aim to finance technologies and innovations capable of simplifying the adaptation process, improving accessibility, and increasing player engagement through easier-to-use design.
- Software Development Tools. Reducing operators’ product time-to-market and maximizing overall margin efficiency are especially important for various areas, particularly for modular architecture. Various tools are used for this, including compatibility with various devices and API integration.
- Player Analytics and Behavioral Data Assessment. Soft2Bet Invest is particularly interested in technologies that improve player attraction and retention processes through advanced behavioral segmentation, predictive modeling, and interesting dynamic content strategies.
- Casual Gaming Technologies. Attention is paid to projects capable of offering completely new ways of combining entertainment and games, engaging and accessible opportunities attractive to a broader demographic group.
However, among Soft2Bet Invest’s advantages, not only financing opportunities are noted but also strategic guidance, access to Soft2Bet’s technological infrastructure, and potential partnership or acquisition opportunities. Using this value-added model ensures promising startups’ chances of “survival” and guarantees prosperity and development in complex and strictly regulated markets.
The ultimate goal that Soft2Bet Invest adheres to is ensuring a sustainable innovation cycle. When investing in ideas at early stages, a certain baggage of operational and capital knowledge is used. This approach allows the Soft2Bet team to successfully create a complete range of revolutionary technologies that can be implemented directly into their own products or developed independently. All this contributes to strengthening the company’s long-term competitiveness and helps create value for all participants in the broader B2B environment.
Soft2Bet Invest is called a project that embodies Soft2Bet’s vertical innovation culture as a strategic intermediary. Active and regular investments in supporting innovative technologies allow the company to ensure a good future for the platform, maximize partners’ return on investment, and guarantee long-term profitability in rapidly changing business conditions with growing regulatory complexity.
Therefore, today Soft2Bet Invest is a real “engine” of innovation capable of strengthening influence, accelerating product differentiation, and enabling Soft2Bet to stay ahead of competitors in transforming experience in the iGaming industry.
Focus Areas
Soft2Bet Invest focuses its attention on technologies, new approaches, and innovations that can easily “turn” the entire iGaming industry upside down.
To achieve previously set goals, special focus is directed at:
- Various investments to minimize risks and optimize potential profitability. This will be equally relevant for both companies at the growth/development stage and mature enterprises.
- Startups demonstrating advanced technologies. Innovative ideas for developing casual gaming, implementing AI capabilities, traffic differentiation features, behavioral analytics, modern innovations in user experience, and other new technologies in the iGaming and casual gaming industries are of particular interest.
- Companies specializing in high-margin gaming solutions. This list includes various software solutions with high profitability and scalable business models in the iGaming industry.
Soft2Bet Invest nurtures the next generation of pioneers, guaranteeing them higher and faster growth/development along with setting new standards in both sectors. The team of specialists strives for exponential growth, repeating Soft2Bet’s success and taking companies to new heights and levels. In the near future, the iGaming industry and casual games will take unprecedented paths, allowing thorough exploration of uncharted territories and setting new industry standards.
Technological Expertise and Free Access to MEGA Platform
Soft2Bet, as a B2B provider, offers its clients comprehensive solutions for the iGaming industry, including casino and sports betting platforms, payment systems, KYC tools, risk management, and marketing functions based on gamification. This platform has been successfully operating since 2023 for seamless integration with any casino operator or bookmaker.
Today MEGA offers:
- Maximally flexible rewards
- Intelligent bonus triggers
- Advanced user segmentation
This ensures higher engagement, guarantees increased player lifetime value, and sustainable revenue growth, which is especially important for beginning companies in the iGaming industry.
Beneficial Partnership and Ecosystem Work
Synergy for startups and various companies needing support is often associated with a unique opportunity for further cooperation with Soft2Bet brands. Established partnerships allow Soft2Bet Invest to offer comprehensive support for companies wishing to develop in the modern iGaming industry.
Subsequently, they gain the opportunity to cooperate with Soft2Bet brands, offering their users quality content and expanded functionality: multiplayer modes and progressive jackpots in their game libraries. Through strategic content inclusion, player retention can be significantly increased and game competitiveness enhanced. Such partnership provides the opportunity to offer a unique gaming experience that attracts and retains users, contributing to long-term customer loyalty.
Soft2Bet Invest joined the discussion at the iGB Events Start-Up Accelerator event at the ExCeL London exhibition center, which was dedicated to the following topic: what distinguishes a promising iGaming startup from the rest? The event was attended by leading investors in the iGaming industry who eagerly listened to the Soft2Bet Invest representative’s position.
Main Differences Noted by Soft2Bet Invest:
- Real revenue increase, which is much better and more effective compared to an ideal offer – first users and high retention rates will be much more important than simple forecasts.
- Compliance with the main list of requirements – this is not imposed but built-in technology. It’s scalable and ready for regulation.
- Victory goes to the founder’s persistence – only the best teams can learn quickly and work faster than others.
Soft2Bet Invest today is particularly interested in startups that meet the above list of criteria.
Collaboration with Soft2Bet Payment Solution Brands
Soft2Bet Invest’s activities aim not only to introduce companies to Soft2Bet’s extensive gaming portfolio. An equally important argument in the iGaming industry is smooth and secure financial transactions through cooperation with leading payment systems. Through such partnerships, players can receive maximally convenient account funding and withdrawal processes, which contributes to increased loyalty and trust. Today, all Soft2Bet casino brands have access to a diverse range of payment methods. As a result, companies maintain high conversion rates and satisfy the needs of players from different jurisdictions. Secure, stable payment solutions are a unique opportunity to strengthen reputation as a reliable partner for both operators and players.
List of Innovations That Soft2Bet Invest Wishes to Stimulate
Soft2Bet Invest provides assistance to entrepreneurs, companies with strong potential, technological solutions, and innovations that can be scaled and bring margin. At the same time, there is a list of certain innovative solutions that are particularly interesting and relevant in the modern online gaming world.
The list of main innovations relevant for stimulation includes:
- Software solutions with high profitability indicators and scalable business models that are relevant to the iGaming industry. Soft2Bet focuses on companies whose core specialisation and direction lie in delivering high-profit gaming solutions.
- Innovative ideas relevant to the casual gaming sector, the integration of AI capabilities, behavioural analytics, innovations in user experience, as well as other equally important technologies within the iGaming and casual gaming industries. In this context, particular interest is shown towards startups that are ready to demonstrate cutting-edge technologies in practice.
- Companies that are currently in the growth or development stage, as well as mature businesses with proven experience. Soft2Bet offers investment opportunities aimed at minimising risk while simultaneously optimising potential returns.
Soft2Bet tries to combine innovation with responsibility and regulatory security. For example, gamification (MEGA) is developed with compliance in mind to avoid breaking rules and creating risks. The Soft2Bet Invest team wants technological solutions to remain scalable, profitable, and easily integrable. This means these solutions will not just be prototypes but full-fledged products that can be quickly implemented and used as intended.
The main bet in this case is placed on competitive advantage through UX + technology, not just through a bonus system. One important task is: attract and retain players through convenience, entertainment, personalization, not just through promotions.
Market Impact and Soft2Bet Brand Positioning
Soft2Bet Invest strengthens the Soft2Bet ecosystem and attracts partners. This became possible for the following reasons:
- Soft2Bet Invest acts as the main funding source. Investments are offered for projects, startups, and mature companies working with AI, UX analytics, high-margin solutions, new traffic formats, and more. This allows attracting technologically advanced companies into the ecosystem that can complement Soft2Bet’s portfolio or become reliable partners.
- Additional list of values. Investments are not just specific capital but certain business support, free access to Soft2Bet technologies, the company’s experience, client base, and partner network. Therefore, Soft2Bet Invest’s offers become more attractive to entrepreneurs. Such integration contributes to ecosystem growth – new players, new ideas, new products appear that can be used within the Soft2Bet system or jointly with it.
- Partnership agreements, creation of strategic alliances. Today, Soft2Bet cooperates with various game providers, technological partners, agent/affiliate program systems, marketing control and compliance systems. Therefore, Soft2Bet Invest’s capabilities are often used to replenish the partner base with new specialists.
- Synergy between B2C brands and platform. Soft2Bet manages several B2C brands (Betinia, Campobet, Don.ro, Tooniebet). The success of these brands, especially in competitive regulatory and marketing-saturated markets, proves that Soft2Bet solutions (UX, gamification, products) actually work. All this positively affects increasing trust of partners and clients interested in cooperation with Soft2Bet Invest and Soft2Bet company.
Numerous awards and nominations are evidence of Soft2Bet’s successful work, which is extremely important in negotiating with partners, licensing, and building trusting relationships with clients.
What Image Does Soft2Bet Invest Form Among Startups and Investors?
Soft2Bet forms among startups and investors the image of an innovative, ambitious player in the iGaming industry that not only works in operational business but also successfully builds the ecosystem of the future.
Key elements of this image:
- Soft2Bet Invest is a smart strategic investor that offers investments in technologies capable of improving the entire ecosystem. Main focus on growth and profitability, as Soft2Bet Invest is interested in solutions guaranteeing income, that scale and have a track record, not just ideas at the prototype level.
- Image of innovator with real results. Soft2Bet is called excellent proof in the iGaming industry when innovations in UX, gamification, and AI are not just proclaimed but actually implemented.
- Image of global but flexible player that successfully operates in many regulated markets. Guaranteed support for multilingual, multi-brand, and multi-regional solutions.
Soft2Bet builds an ecosystem. Therefore, another equally important image can be distinguished – the image of ecosystem/platform creator for growth.
Recognition in the iGaming industry is confirmed by awards received at conferences and industry competitions. For example, in 2024 at SiGMA East Europe, an award was received, recognizing that Soft2Bet Invest makes a significant contribution to the industry through innovation, startup support, and investments. This event strengthened the fund’s future image as one of the most serious participants.
Main Challenges and Future Opportunities
Soft2Bet Invest faces numerous challenges within scaling, technological development, and partner ecosystem expansion. Among such challenges, tightening regulatory conditions in key markets is noted. Main risks lie in reduced profitability or decreased speed of entering new markets. This is especially relevant in situations when a startup partner does not meet requirements (KYC, AML, RG).
Today, absolutely all B2C brands must have clear mechanisms for self-regulation, self-exclusion, limits, notifications, and problem gambling tracking. New AI solutions in UX (for example, gamification or personalization) may be considered as those strengthening engagement, meaning there are high risks of conflict with RG principles.
All startups financed by Soft2Bet Invest must meet AML, KYC, RG requirements, technical audit, up to integration with independent systems. Soft2Bet, as a licensed B2C operator, is fully responsible for subcontractors and technologies involved in the ecosystem.
Despite numerous challenges and risks, Soft2Bet Invest under Soft2Bet’s management knows exactly how to solve emerging problems and prevent negative consequences. All this is aimed at rapid, stable development of the iGaming industry.